Tourism is one of the most important sectors in the economy of Namibia.. Some 13% of the country is set aside as parks for nature conservation. Wildlife stocks and scenic attributes are considerable, within these protected areas and outside them, on both communal and private land. The objective of this study was to derive quantitative data on the willingness of tourists to pay for wildlife viewing trips, park entry fees and the willingness to support wildlife conservation and community-based tourism initiatives and how these data could be used to tailor plans for development of tourism and the supply of tourism services.