Recent field and herbarium studies of the southern African genus Ursinia (Anthemideae, Asteraceae) in Namaqualand, South Africa, have revealed greater morphological variability than currently accommodated and a high percentage of misidentified specimens. In an attempt to remedy this we herein describe four new species (Ursinia arida, U. glandulosa, U. kamiesbergensis and U. laciniata) and provide a key to the species in the region, together with illustrations of their involucral bracts and paleae. The species can be distinguished by a combination of their life history, vestiture, presence or absence of appendages on the paleae, and shape of the involucral bracts and their scarious apices. Keywords: Compositae, Gariep Center of Endemism, Greater Cape Floristic Region, Kamiesberg Center of Endemism.