The purpose of the Namibia Malaria Strategic Plan 2010 - 2016 is to guide the reorientation of the NVDCP towards its goal of embarking upon a full-scale malaria elimination programme by 2016. Giving continual attention to the 'cause and effect' relationship between the proposed interventions and the end-goal of being sufficiently prepared to embark upon elimination by 2016, this document is outlined as a framework for leadership towards this goal by the MoHSS, with support from various stakeholders; it will also guide annual operational planning among the NVDCP and those stakeholders. The Strategic Plan (together with the Monitoring and Evaluation Plan) will also serve to assist with benchmarking, monitoring, and periodic evaluation of performance, based on the goals, objectives, and target areas outlined in this strategy.