For a new approach to the phytogeography of the Namib region three sets of data are analyzed, (a) distribution data of ca. 1700 taxa, (b) habitat informations of a large number of taxa, collected in course of an extensive phytosociological survey, (c) distribution data of characteristic life form spectra and plant formations. In this paper, as a first step of a comprehensive phytochorological analysis, phytochoria and their limits are proposed as derived from frequently observed areas of distribution, while a numerical analysis of the complete flora of these phytochoria is in preparation. Keywords: Arid regions, Karoo, Namib, Phytogeography, Succulents.