A bio-economy project based on the cultivation of succulent plants was introduced to Namibian stakeholders in 2019. Succulents are hyper-water-efficient plants that can produce high amounts of biomass in arid and semi-arid conditions. The biomass created can be converted to a range of products, from fodder to proteins and renewable energy. Succulent production has the potential to restore degraded lands and to diversify farmers' income, especially considering the warmer and drier climate conditions predicted for Namibia and the new challenges for the tourism sector with the Covid-19 pandemic.