A 22-year-old black rhino was fatally shot by poachers at Imire Conservancy in Marondera, Zimbabwe, sparking outrage and grief among wildlife conservationists, who are vowing to intensify efforts to protect endangered species. The rhino named Gomo was brutally killed for its horn. Speaking following the devastating news, Reilly Travers, a conservationist at Imire Rhino and Wildlife Conservation expressed pain and devastation from Gomo's death. "Imire's soul has just been ripped from within. We have just had one of our beloved Rhino shot today. He was brutally massacred by poachers for greed. "Gomo was the backbone of black rhino conservation on Imire. He has given so much to Imire, its people, its community, to the children of Zimbabwe. "People have had the most incredible experiences with this Rhino and today we mourn the death of this rhino," Travers said. There is a global demand for rhino horns, fuelled by myths about their medicinal benefits, and this is one of the factors exacerbating poaching activities.