A new Netflix documentary about pangolins, the world's most heavily trafficked mammal, is a powerful example of what can happen when media companies highlight the plight of lesser-known species. Most conservation dollars are directed at animals that already get attention and funding, like lions or elephants, while species like pangolins - which also have important ecological roles - receive comparatively little, so the narrative needs to change, a new op-ed argues. "We need to promote the visibility of lesser-known threatened species as part of their protection [and] broaden the conservation narrative beyond the most recognizable animals and give the same care and attention to the ones that are less familiar, but still at risk," the author writes. This post is a commentary. The views expressed are those of the author, not necessarily of Mongabay.