Wildlife trafficking in Việt Nam has grown increasingly sophisticated and harder to detect in recent years as traders shift their operations to digital platforms. According to a Wildlife Trade Monitoring Network's (TRAFFIC) report, Việt Nam recorded approximately 22,500 online advertisements for wildlife and wildlife products from June 2021 to July 2023. Facebook dominates as the primary platform, accounting for 51.3 per cent of the activity, followed by Zalo at 35.5 per cent. Other platforms, including TikTok (2.2 per cent), YouTube (0.7 per cent), and e-commerce sites like Shopee, Lazada, and Sendo, were also implicated, though to a lesser extent. Demand remains high for critically endangered species, with items such as elephant ivory, tiger fangs, rhino horns, and pangolin scales, listed under Việt Nam’s protected Red Book species, frequently traded online despite strict bans. Additionally, otters, pythons and monitor lizards are sold as exotic pets, while bushmeat from species like deer, cobras and porcupines caters to culinary preferences.