Vietnam has launched a public awareness campaign highlighting the illegality of ivory trade, specifically targeting international tourists, as part of its broader efforts to combat wildlife trafficking. The campaign is spearheaded by the Vietnam Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) Management Authority, in collaboration with the World Wide Fund for Nature in Vietnam (WWF-Vietnam). The initiative aims to educate tourists about Vietnam's strict legal stance on ivory trade, emphasizing that buying, selling, or possessing ivory is illegal and will be prosecuted. The campaign's key visuals and message, including 'Vietnam Says No to Ivory,' are being displayed on outdoor screens at major international airports and popular tourist destinations in Hanoi, Da Nang, Nha Trang, and Ho Chi Minh City. The campaign is also being promoted widely on WWF-Vietnam’s social media platforms. WWF-Viet Nam’s chief conservation officer Thibault Ledecq stressed that the fight against ivory trade is not just an environmental issue but also a cultural and ethical responsibility. "This communication campaign aims not only to raise awareness of the harmful effects of the illegal ivory trade but also to advocate for joint efforts to protect wildlife," he said. The campaign includes public outreach activities, workshops, and community events to educate the public about the consequences of ivory consumption and promote wildlife conservation. According to the United Nations Office on Drugs and Crime, 90 percent of all seized African ivory ends up in Southeast Asia and China. Reports from the Elephant Trade Information System indicated that Vietnam has been the country with the largest volume of seized ivory since 2018, serving as a key transit point and accounting for 34 percent of detected imported ivory.