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In recent years, traders in west Africa have used social media to advertise wild meat directly and connect with customers. Platforms like TikTok and Facebook act as online storefronts linked to physical markets, enabling sellers to reach much larger audiences than they would have by selling at traditional stalls. This change is bringing new, often urban, buyers into the market and altering how wild meat is sold and the overall scale of the trade. A screenshot of a wild meat TikTok channel. Supplied We are wildlife researchers studying the trade in wild animals in west Africa.

The Balule Nature Reserve (BNR) reports that it has recorded not a single rhino killing in the past two years. The reserve is situated on the Olifants River, between Hoedspruit and Phalaborwa. It shares an unfenced border with the Greater Kruger, and forms part of the Associated Private Nature Reserves bordering the Park. Ryan says their worst period was between 2014 and 2018 when they lost 37 rhino in total to poaching. In 2017 alone, 17 animals were killed.

African rhinos endure a huge problem of poaching. The rhinos are sought by poachers, traffickers, international criminal groups and even tourists. On 15 July 2018, an internet search for "rhino poaching" showed over 48700 media references on the subject. People from Asia are the prime wildlife consumers. In China and Viet Nam mainly, the demand for rhino horn has gone beyond any level-headed imagination, fuelled by endless inspirations of local traditions and attitudes, a situation exacerbated by wrong and misinformed perceptions of wildlife products.