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In recent years, traders in west Africa have used social media to advertise wild meat directly and connect with customers. Platforms like TikTok and Facebook act as online storefronts linked to physical markets, enabling sellers to reach much larger audiences than they would have by selling at traditional stalls. This change is bringing new, often urban, buyers into the market and altering how wild meat is sold and the overall scale of the trade. A screenshot of a wild meat TikTok channel. Supplied We are wildlife researchers studying the trade in wild animals in west Africa.

The disappearance of the giant sable: The giant sable antelope was first discovered in the early 20th century and went on to become Angola’s national animal. However, due to their striking horns, the antelopes soon became a target for poachers, says renowned Angolan conservationist Pedro Vaz Pinto. In 1975, their prospects took a turn for the worse when a civil war broke out in Angola following its independence from Portugal. Over the next 27 years, the conflict devastated the country's wildlife and the giant sable was no exception.

It's clear why the illegal wildlife trade exists. Where there's consumer demand for products from endangered species, there are bound to be networks seeking to profit from that demand. But what about the motivations of individual offenders? TRAFFIC, a wildlife trade NGO, decided to simply ask them. The researchers interviewed 73 people in South African correctional centers, who had been convicted of crimes related to rhinos, abalone, or cycads (ancient palm-like plants that have been called "the world's most endangered plants").