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In recent years, traders in west Africa have used social media to advertise wild meat directly and connect with customers. Platforms like TikTok and Facebook act as online storefronts linked to physical markets, enabling sellers to reach much larger audiences than they would have by selling at traditional stalls. This change is bringing new, often urban, buyers into the market and altering how wild meat is sold and the overall scale of the trade. A screenshot of a wild meat TikTok channel. Supplied We are wildlife researchers studying the trade in wild animals in west Africa.

Tourism operators, however, warn of damage to rhino habitats. Ultimate Safaris secured High Court interdicts in October and December 2024 to halt mining, arguing it would threaten endangered black rhinos and harm the tourism industry. Four black rhinos were translocated to the Sorris Sorris conservancy under the Black Rhino Custodianship Scheme between 2005 and 2010, while another operator held a mining licence in the same area until 2019 without facing court action.

UK trade in ivory from hippos, narwhals, orcas and sperm whales has been banned as part of conservation efforts, the Government has said. The Ivory Act, introduced to protect elephants, has been extended to ban the importing, exporting and dealing in items containing ivory from the four species, the Environment Department (Defra) said. People breaking the rules by trading in ivory – found in teeth and tusks - from the species could face an unlimited fine or up to five years in jail.