If you want to be the number one enemy in rural African communities, tell them to stop using their land for cattle production. Cattle are considered a status symbol in Africa. A family's wealth or status is generally measured by the size of the herd of cattle it owns. Despite this, Namibia's Anabeb Conservancy residents switched from using their land for cattle production in favour of wildlife trophy hunting. Why did they do this? The benefits that the Anabeb Conservancy's 200 households have been receiving from hunting over the years led to a decision in 2019 to completely abandon a centuries-old African culture of using land to support cattle. Today, wildlife roams freely where herds of cattle used to graze. It is a rare cultural transformation brought about by the extraordinary and life-changing wildlife hunting benefits. For Anabeb Conservancy members, wildlife hunting brings more money and makes more economic and conservation sense than cattle. Cattle need more water and grazing land than wildlife. The wildlife land-use option also reduces human-wildlife conflict, as there are no wildlife revenge-killings for attacks on their cattle.