Farmers in the Zambezi Region have little outlook for cash crops. The major cash crop is maize, which is also the major subsistence crop. While the average rainfall in the Zambezi Region supports maize production, it is marginal; therefore, every few years or so maize production will be low. And when production is low, subsistence needs will naturally be more crucial than commercial activities, thus leading to disrupted supply chains. Projects in this region have encouraged the production of other cash crops (e.g. chilli), which have shown some modest success. But because of Namibia’s small population, together with a small demand and small supply chain, markets are generally served by vigorous agricultural production from South Africa and Zambia. As a result, farmers in the Zambezi Region are faced with fairly modest market opportunities. While Conservation Agriculture (CA) does not forcibly have to be associated with cash crops - as noted above - ox and tractor tillage (which are the only methods to scale up CA) require some capital investment, which must come from commercialization. A more market-oriented approach looks into promoting not only CA technologies, but also the increased use of improved agricultural inputs, diversification of on-farm revenue streams, and improved marketing of farm produce. A network of input agents and local ripping and manure delivery service providers is being established. These innovative approaches also help to get away from subsidies (the provision of seeds, fertilizer or tools to farmers). Avoiding subsidization of farmers’ activities helps to avoid any false incentives that could undermine long-term adoption. The goal is to maximise interaction between the farmer and the input provider.