Baobab (Adansonia digitata) was included in Phase One of the Promoting Indigenous Fruit (PIF) project as a "second team" species, and was also one of four "first generation" focal species selected at the launch of PhytoTrade Africa (SANProTA). Baobab is Africa’s most distinctive and recognisable tree and – functional properties aside – is widely seen as having great marketing image potential. A rough resource assessment, limited trial purchases and some preliminary processing trials were done on baobab fruits during PIF Phase One. Baobab trees are neither widespread nor common in Namibia (sizeable populations occur only in the western parts of Omusati region and neighbouring parts of Kunene, with smaller populations in Tsumkwe district, Kavango and Caprivi). Zimbabwe, Malawi, Zambia and Mozambique have much larger baobab resources, and are moreover likely to be lower-cost producers than Namibia. Baobab has therefore been described in several PIF 1 reports as a species that would best be commercialised in cooperation with other countries.