This is an analysis of the economics of the primary land uses possible in the area occupied by the Gondwana Cañon Park in Karas Region, Namibia. Three land uses, traditional small-scale livestock production, large-scale commercial livestock production and nature-based tourism were analysed with financial and economic budget/cost-benefit models. Empirical data on the physical, and financial characteristics of potential land uses were assembled and analysed. Among other things, the contributions of these activities to the national income, employment, private profitability, and local community livelihoods were measured.