Bush encroachment has negative effects on ecosystem services and reduces agricultural productivity. However, the bush biomass can be used for economic gain. In Namibia, farmers, entrepreneurs and technology companies are now buying into the enormous potential of this biomass. A joint project of the Namibian Ministry of Agriculture, Water and Forestry and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) is translating the problem of bush encroachment into an opportunity.