The majority of Namibians live in rural areas, where their livelihood depends directly on renewable resources, productive land, fresh water, and the flora and fauna they support. Growth of the Namibian economy is equally dependent on natural resources: fish, agricultural land, wildlife and scenic wilderness, and water. However, the supply of environmental products and services may not be able to keep up with Namibia's rapid population growth, resulting in lower average living standards. Worse, the increased pressure placed on the environment by more and more people, may result in over-utilisation of resources and environmental degradation. Thus Namibia's environmental wealth, so essential for future generations, would shrink.