Namibia has experienced a severe surge in wildlife crime over the past decade. Although criminals will traffic anything that makes money, there are currently three main high-value targets: elephants for their ivory, rhinos for their horns and pangolins for their scales and flesh. The public is broadly aware of the poaching problem and a sense of urgency to do something about it has led to tremendous support. Yet the complexity of wildlife crime is poorly understood, creating a sense of frustration that not enough is being done. Namibia’s conservation entities, law enforcement agencies and judiciary are doing a lot. Crime fighting requires a high degree of secrecy to be effective, and so not everything can be made public. But many initiatives and successes can be shared. Wildlife crime involves all sectors of society. Rural people living in poverty may see this as a way out, yet are usually the ones who bear the highest risk yet receive the lowest reward for their involvement in wildlife crime. Poachers risk getting attacked by wild animals, or caught in armed confrontations with law enforcement personnel. Poachers make up the biggest segment amongst arrested suspects of wildlife crime. Dealers and fixers (mostly influential urbanites), who enable contraband to be trafficked out of the country to international markets, are less often caught and thus carry less risk, yet make the most money. In Namibia during 2019, an average of 1.2 wildlife crime cases was registered per day. Of these, 174 involved high-value species. The pangolin has become the most targeted species – 123 were seized during 2019 (49 of which were alive and most could be rehabilitated and released). Of 160 suspects arrested on charges related to pangolin in 2019, 21 (13%) were convicted during the year. The remainder are in custody awaiting trial (66%), out on bail (12%) or currently have an indeterminate status.