This paper describes the work that has been done to determine the economic values associated with the recreational marine line fishery in Namibia. This highly esteemed fishery involves angling from the shore for bottom-feeding fish, mostly kob, steenbras and galjoen, using bait. Demand for angling is price-inelastic, making it relatively easy to capture rents from the industry. There is a willingness to pay among anglers for investment in the fish resource. They may wish to conserve the resource for future use (option value), or simply to ensure its continued existence (existence value).