Rhino populations are being hammered by poachers, steeping Africa in blood and pushing the species ever-closer to extinction to satisfy the demand for rhino horn in Vietnam and other countries - a demand largely based on the myth of the non-existent medicinal properties of rhino horn. For the record, rhino horn is entirely composed of keratin, also the chief component in hair, nails and animal hooves; you’ve as much chance of curing cancer by biting your nails as you have by drinking powdered rhino horn. Yet despite 668 rhinos being slaughtered by poachers across South Africa in 2012, there are strong indications that the country is contemplating pushing for a legal trade in rhino horn - something EIA contends would only serve to confuse consumers and stimulate further demand, with disastrous results for the rhino.