SADC countries have individually decided not to get involved in the non-commercial international trade in rhino horn. This questionable decision has happened despite approval for such trade by the UN international wild trade-regulating agency, CITES, and despite the help, it would give to wildlife conservation, the jobs it would create, and the socio-economic benefits it would bring to Southern Africa. Why? The reluctance to trade rhino horn in any way possible seems strange in the face of the economic devastation, particularly to rural areas, caused by the Covid-19 pandemic. It has almost stopped the tourism and hunting industries.