Accidental take of marine animals by commercial fisheries is a serious global environmental problem, with 40 percent of the world's ocean fishing totals disposed of as bycatch annually. Roughly 63 billion pounds of unwanted wildlife - seabirds, marine mammals and sea turtles, countless fish species, rays, and cephalopods - are killed as bycatch due to the swallowing of baited hooks or entanglement in nets. Namibia, once known as the "world's worst fishery" regarding avian bycatch is addressing the problem. It has installed "bird-scaring" lines on the nation's 70 trawlers and on its 12 longline fishing vessels, and has also adopted other low cost methods to minimize avian bycatch, which once killed more than 30,000 birds annually. The Meme Itumbapo Women's Group, known for its seashell necklaces and other jewelry, is now sustainably manufacturing and supplying the bird-scaring lines from their headquarters "Bird's Paradise," in Walvis Bay, Namibia. The hope is that these combined efforts will reduce avian bycatch by 85-90 percent in the near future.