The escalation of rhino and elephant poaching in Namibia will have a devastating impact on the country's tourism industry if it continues unabated. Experts in the tourism industry told Namibian Sun that the impact Namibia will experience in the short and long term will include a drop in tourist arrivals, job losses in the sector and revenue loss. The country's reputation will be harmed and it may even hold political risk for government if the recent surge of poaching is not addressed.