As a result of shifting wildlife policy, approximately one-sixth of South Africa's total land has been ‘game-fenced’ and converted for wildlife-based production during the last three decades. The wildlife industry has thereby become a multibillion rand industry with an increasingly vocal political arena. Seeing nature and its production as an organised political project, this article sets out to give insight into the shifting power relations between wildlife utilisers, government officials and civil society in South Africa. It does so by examining the production of dominant narratives on wildlife in the emerging organisational field of wildlife policy. This article studies the Wildlife Forum, an important national discursive space in which government engages with non-governmental parties about wildlife policy. The article argues that by means of organisational and discursive restructuring, government and industry actors have promoted a discourse alliance that endorses both government's conservation interests and industry's development interests, while excluding dissenting voices. Keywords: field-configuring event, wildlife policy, social transformation, neoliberal nature, conservation and development.