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There are fewer than 5,630 black rhinos left in the wild, but the last remaining free-ranging population live in the Kunene and Erongo regions of North West Namibia. These special desert-adapted rhinos are protected by our partner Save the Rhino Trust (SRT). The past year has been especially difficult for SRT's team. They have not only had to cope with the ever-present threat of poaching and drought but also had to deal with the additional pressures brought on by the Covid-19 pandemic.

To raise awareness for rhino conservation, Namibian-born international model Behati Prinsloo has joined forces with Save The Rhino Trust Namibia (SRT). As part of her alliance with the organisation, she is launching a global campaign and is visiting Namibia this month, entrenching herself in the movement to protect the critically endangered black rhino species and preserve the population.

The illegal hunting of bush meat, or game meat, has long distressed wildlife conservationists. It has persisted in sub-Saharan Africa, attracting international attention and debate. Enforcement by authorities and community-based initiatives have been tried as anti-poaching approaches, but with mixed results. Overall, wildlife populations have continued to plummet. Why has poaching refused to go away? The answer, as suggested by poachers themselves, is simple: Because poaching pays.