Bush encroachment is a cause of desertification in Namibia and contributes to the decline of the cheetah's habitat. In an effort to combat bush encroachment and habitat loss, the Cheetah Conservation Fund's subsidiary company CCF Bush Pty. Ltd. has developed the Bushblok product, a compressed wood fuel log created from processed invader bush. Through market research, we made recommendations to CCF Bush to develop domestic usage of the product, including a business plan to enter the residential wood fuel market.