It is found that nature-based tourism in Namibia is not optimally priced and that significant resource rents do exists. Thus efforts are needed to ensure that the natural assets are priced optimally and that resource rents are captured. In capturing the resource rents, a combination of methods (user fees, indirect taxation schemes and environmental voluntary funds) should be pursued. The objective of this work is to review existing empirical work on non-market valuation in Namibia and extract policy inferences from their results and to suggest any policy measures to improve sustainable tourism and environmental management in Namibia.