Baobab (Adansonia digitata) was included in Phase One of the Promoting Indigenous Fruit (PIF) project as a "second team" species, and was also one of four "first generation" focal species selected at the launch of SANProTA/PhytoTrade Africa (PTA). Baobab is Africa's most distinctive and instantly recognisable tree and – functional properties aside – is widely seen as having great marketing image potential. Baobab trees are neither widespread nor common in Namibia. Sizeable baobab populations occur only in the western parts of Omusati region and neighbouring parts of Kunene, with smaller populations in Tsumkwe district, Kavango and Caprivi. In 2003 a closer assessment of the baobab resource in the Outapi-Tsandi-Onesi triangle confirmed that this area would be the best place to start baobab processing in Namibia. The Okahulo Association at Onesi (the local member association of the Eudafano Women's Cooperative, EWC) was identified as a community-level partner that can potentially produce organic baobab pulp, because it has already been engaged in the preliminary stages of a pilot project to certify marula and KMS production as organic, is relatively well organized, and has some physical facilities already available.