Open Africa is a Tourism Initiative and an organization funded by the World Bank and other donors, based in RSA and Zambia, from where they have established almost 70 Tourist routes in RSA, and 3 in Zambia. In Namibia they have initiated 4 such routes. One of these routes, the Kavango Route was officially launched in Namibia, at the Windhoek Tourism Expo in May 2011, seven years since it was first introduced in 2004. With TV and other media coverage and in close association with HAN and Mr. Ricky Kalaluka (Open Africa), the guest speakers included Mr. Sem Shikongo (Director of Tourism), Mrs. Gitta Paetzold (CEO of HAN) and Mr. Mark Paxton (Chairman of KOAR).